Apple Inc's streaming
Apple is locked in race for subscribers with Amazon.com Inc,
Apple said Eddy Cue, senior vice president of internet software and services, disclosed the most recent subscriber number for Apple Music at the South by Southwest festival in Austin, Texas.
Amazon Music Unlimited has 16 million paying subscribers, and Pandora Media Inc has
Apple, Spotify, Google and other services charge $9.99 a month for music. Amazon offers its service to members who already pay for its Prime membership, which includes shipping, video content and other benefits, for $7.99 per month.
In addition to its paid service, Spotify also offers a free ad-supported version to help draw users into the service. Apple Music does not offer an ad-based version and instead uses a three-month free trial to lure customers. Cue said Apple has 8 million subscribers currently in the free trial period, the first time Apple has disclosed the number of trial users.