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Apple Music service hits 38 mn paid subscribers, up 2 mn from February

Apple is locked in race for subscribers with Amazon.com Inc, Alphabet Inc's Google and others as streaming music becomes the dominant form of paid music consumption

Reuters 

Apple Music
Photo: Wikipedia Commons

Apple Inc's streaming now has 38 million paid subscribers, up from 36 million in February, the company said on Monday.

Apple is locked in race for subscribers with com Inc, Alphabet Inc's and others as streaming music becomes the dominant form of paid music consumption. Apple's number compares to 71 million premium subscribers at the end of 2017 at industry leader Spotify, which plans to list shares in the coming weeks on under the ticker symbol SPOT.

Apple said Eddy Cue, senior vice president of internet software and services, disclosed the most recent subscriber number for at the South by Southwest festival in Austin, Texas.

Music Unlimited has 16 million paying subscribers, and Pandora Media Inc has 5.48 million total subscribers. does not release paid subscriber numbers for its service, Play Music.

Apple, Spotify, Google and other services charge $9.99 a month for music. offers its service to members who already pay for its Prime membership, which includes shipping, video content and other benefits, for $7.99 per month.

In addition to its paid service, also offers a free ad-supported version to help draw users into the service. does not offer an ad-based version and instead uses a three-month free trial to lure customers. Cue said Apple has 8 million subscribers currently in the free trial period, the first time Apple has disclosed the number of trial users.

First Published: Tue, March 13 2018. 08:47 IST
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