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Sony Corp looks set to become the latest blue-chip firm to jockey for position in Japan's taxi and ride-hailing market, with plans for a joint venture to develop an artificial intelligence-based hailing system, the Nikkei newspaper reported.
Japan is seen as a potentially lucrative ride-hailing market, with regulators under pressure to ease stringent rules.
Currently, non-professional drivers are barred from offering taxi services on safety grounds, and ride-hailing companies are limited to services that "match" users to existing taxi fleets via mobile platforms.
Uber's new chief executive, Dara Khosrowshahi, is currently in Tokyo and is expected to meet with regulators.