Business Standard

Tea Board moots mapping of tea factories

Move aimed at ensuring quality production

Related News

In a bid to ensure good quality in the country, the of India (TBI) has proposed to map all the tea factories in the category ranging from A to D, with A being the top quality category.

"We propose to map all the tea factories on some of the key parameters. An independent agency will take samples of tea from these factories and certify them with respective categories like A, B, C and D. This will give the factories an identity and ensure the quality production of tea," said Tea Board of India chairman M G V K Bhanu.

"We would request (FAITTA) to take up the initiative and form a committee, which will decide the parameters on which the mapping will be made. A part of the cost of this project will be shared by Tea Board," said Bhanu during his address at the inaugural session of the 24th annual general meeting of FAITTA at Anand on Saturday.

Bhanu stressed on the need to spread awareness about the importance of good quality tea among the small tea growers. He also raised concerns about the branding of tea produced at bought leaf factory (BLF) as poor in quality. This causes BLF tea fetch lesser price by about Rs 20 per kg from the average tea price.

"There is a need to make good quality tea in India, otherwise tea consumers will start moving to other beverages like coffee. Not always bought leaf tea is inferior in quality. At least 70 per cent of the bought leaf tea should be brought to auction centers," said Bhanu.

Bhanu raised concern that the number of bought leaf tea growers is rising rapidly. But their production quality remains a big concern.

Speaking on the India's tea consumption, Piyush Desai, chairman, and member of FAITTA said, "Tea consumption is nearing at 1000 million kg, while production has crossed 1100 million kg. But we are facing stiff competition with branded coffee like Barista, Cafe Coffee Day and now Starbucks. India's tea consumption has to increase to take on the competition."

Adding further he said, there was a need to relax 100 per cent import duty on tea as tea producers are losing premium category customers. However, Tea Board chairman denied any possibility to consider relaxation in import duty. "We will not encourage imports," he said.

India, which is the largest black tea consumer nation in the world has per capita tea consumption of around 600 grams per annum. Tea production has touched 1126 million kg in 2012, which is likely to increase by 1 per cent in 2013.

Read more on:   
|
|
|

Read More

Early monsoon onset perks up kharif sowing across India

As the southwest monsoon makes a stupendous progress across large parts of the country - reaching most areas a week to 10 days ahead of schedule - ...

Advertisements

Quick Links

 

Market News

Maruti Suzuki India, Axis Bank joins Rs 1-lakh-cr market-cap club

Axis Bank hits a record high of Rs 440, while Maruti Suzuki touched a new high of Rs 3,349 in intra-day deals on BSE.

Marksans Pharma surges on strong Q2 results

The stock rallied 6% to Rs 64 on NSE after reporting 56% yoy growth in net profit at Rs 31 crore in September quarter.

Markets continue winning streak; Sensex up 400 points

The 30-share Sensex is up 412 points at 27,758 and the 50-share Nifty has gained 119 points to trade at 8,288.

Copper down 0.2% on weak global cues

Metal for delivery in November shed 0.14%

Silver down 0.6% on weak global trend

Weak trend trend overseas, eroding demand for the precious metals, pulled down silver prices

Back to Top