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WhatsApp set to launch standalone app for businesses soon

A Business account with a green checkmark badge in its profile is verified as an authentic brand

IANS  |  San Francisco 

As businesses widely use to communicate with their customers, particularly in Asia, the Facebook-owned service appears all set to launch a brand new app for them.

In a new FAQ published on its site, has revealed more details about the upcoming Business accounts like how to identify verified Business accounts from non-verified ones.

"While chatting with businesses, you can check your contact's profile to see which type of account they're using. A verified account has a green checkmark badge in its profile," wrote in the FAQ.

A Business account with a green checkmark badge in its profile is verified as an authentic brand by

"A business account with a gray question mark badge in its profile means the account is using the Business app but hasn't been confirmed nor verified by WhatsApp," the company said.

The much talked-about for business app is currently being tested by a private group of testers and the company will introduce it as 'Business' -- a standalone app.

Its description available on read: "As a test partner for 'Business', you have early access to a wide range of new features that we've built with you in mind. As you experiment with what this new app has to offer, please share your experiences with us so that we can improve the product."

Business is different from the regular

The logo of the app has been changed from the calling symbol to "B" inside the green conversation bubble.

However, after downloading, the app looks the same as WhatsApp, barring the title bar that says Business.

The app has interesting features such as auto responses, creating a business profile, chat migration and analytics.

"We also provide you with the tools you need to control your experience with businesses. You can block business accounts and report them as spam at any time, right within the chat," said in the new FAQ.

Before launching the stand-alone Business app, the new FAQ, first spotted by the fan website WABetaInfo, aims to clear doubts so that no such fake app gets downloaded.

A fake and possibly malicious version of Facebook-owned was found lurking on recently as "Update Messenger" with developer name as Inc, which was downloaded by several people.

First Published: Fri, December 08 2017. 12:10 IST
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