ALSO READIsrael investigating Facebook over privacy concerns UK judge approves warrant to search Cambridge Analytica offices Data breach hit over 5.6 lakh Indian users, 87 mn worldwide: Facebook Data on 'up to 87 million' Facebook users shared with UK firm Data on 87 mn Facebook users shared with Cambridge Analytica
Anthony Bagnetto was one of many people who woke up Tuesday morning to a notification on his Facebook feed informing him that "one of" his friends used Facebook to log into a now-banned personality quiz app called "This Is Your Digital Life."
The notice says the app misused the information, including public profile, page likes, birthday and current city, by sharing it with the political data-mining firm Cambridge Analytica.
"Anybody can be taken by this," said Bagnetto, 38, a triathlon coach who lives in Bloomfield, New Jersey, and said he didn't blame whichever of his friends took the quiz for exposing his data.
"It shouldn't take the pressure off Facebook because people cannot be expected to be that aware of what they're signing up for," Bagnetto said.
As many as 87 million users who might have had their data shared were supposed to get the detailed message on their news feeds starting Monday.
But it still bothered West, who directs the Center for Technology Innovation at the Brookings Institution in Washington. Cambridge Analytica, a consulting firm affiliated with Donald Trump's successful presidential campaign, obtained users' data through an app that was purportedly a research tool.
"It disturbs me that some of my information may have helped Donald Trump become president, even if I was only one of 87 million," West said.
"I do think it mattered, just because it was information that was so detailed. It was providing a gold mine for the candidates who use it. It allowed them to target their advertising very effectively and really hone their message."
Cambridge Analytica whistleblower Christopher Wylie previously estimated that more than 50 million people were compromised by the personality quiz that collected data from users and their friends. In an interview aired Sunday on NBC's "Meet the Press," Wylie said the true number could be even larger than 87 million.
The app vacuumed up not just the data of the people who took it, but also - thanks to Facebook's loose restrictions - data from their friends, including details that they hadn't intended to share publicly.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)