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For Facebook, India among fastest-growing ad markets

Nearly 75% of these active advertisers are outside the US

Press Trust of India  |  New Delhi 

India among fastest growing advertiser base for Facebook

Social networking firm on Monday said the number of advertisers on its platform has crossed the five-million mark, with among the fastest-growing markets. "More than five million businesses all over the world actively advertise on and the top three verticals are e-commerce, entertainment and media, and retail," it said. Nearly 75 per cent of these active advertisers are outside the US, it added. "The fastest-growing countries are India, Thailand, Brazil, Mexico, and ..

The top five countries based on year-on-year growth are the US, Brazil, Thailand, Mexico, and the UK," it said. said it is helping local businesses become global and is investing in creating solutions to help small businesses grow in today's mobile economy. There are over 65 million pages on and eight million business profiles on Instagram. Also, one million advertisers globally are active on Instagram, which is owned by has created small business councils in the US, India, and Germany, to help small ventures from various industries share feedback and discuss ideas around leveraging to grow their enterprise. The company plans to announce councils in more countries later this year.

First Published: Tue, April 11 2017. 00:11 IST