Addressing a press conference in Kolkata, Sunil Dutt, country head, Samsung Telecommunications, said, "We plan to double our turnover. We will focus on product innovation, and value-added services like internet experience on mobile and long battery life."

Latest ORG data reveal that Samsung is the only prominent player to have increased its market share in the Indian market in the January-March period. It has gained market share from 5.7 per cent in January to 7 per cent in March. In the same period, Motorola India lost market share from 6.7 per cent to 5.9 per cent, but Sony Ericsson remained at the same level of 8.1 per cent.

Even Finnish handset biggie Nokia lost market share in India from 72.3 per cent to 69.5 per cent between January and March.

Samsung will launch nine new models in the second quarter of 2008, including the flagship ‘Soul', U900. New lanches in the business segment include ‘I780' and ‘D780'.

The company also plans to increase capacity of its existing handset manufacturing plant in Noida. Currently the plant manufactures around six million handsets per annum. Our of 30 models available in India, Samsung's Noida plant manufactures around 12 handsets at its Noida plant.

Samsung launched its flagship model ‘Soul' in India. Samsung also launches seven new models today, across the popular Guru series, multimedia (music and imaging) and the business phone segment.

At 12.9mm, Samsung Soul handset enhances the usability for the user with features that adapt to the user depending on the application. With Magic Touch by DaCP, navigation indicators on the keypad of the phone change according to the user's needs, making navigation of the menus simple, intuitive and direct.

The navigation panel's icons change according to function. For example, when in music mode, music related icons will light up on the navigation indicators. When in camera mode, camera related icons such as zoom and brightness icons will appear.