Business Standard
Sunday, Nov 22, 2009
 
drived banner
drived banner
  Advanced Search
Feedback | RSS
Content Guide
Follow us on  
||||Economy & Policy||||| 
 Section Home | News Now | Today's Paper | Features & Analysis | Politics & Public Affairs | Q&A | Columnists | BS Says
Home > Economy & Policy Live Markets | Smart Portfolios II
  Search:
Royals, Riders may make profits
Pradipta Mukherjee / Kolkata June 09, 2008, 5:01 IST

Shah Rukh Khan-owned Kolkata Knight Riders and Emerging Media-owned Rajasthan Royals are the only two teams to make profits in the first IPL season, while Mohali's Kings XI is expected to break even.

Both Knight Riders and Rajasthan Royals are expected to make a profit of Rs 5-10 crore in the first year.

Kolkata Knight Riders was initially expected to make profits in excess of Rs 15 crore in the first IPL year, but due to the new tax structures and security fee it had to shell out in West Bengal, its expenses shot up.

The Emerging Media Group, which owns Rajasthan Royals, the Indian Premier League (IPL) champions, is expected to not only break even this year but also make a profit of Rs 5-10 crore, led by local sponsorships and gate ticket sales.

This is also because Emerging Media bid a mere Rs 27 crore as the annual franchisee fee to become the least expensive franchise in the eight-team IPL.

It also bought the least expensive players during the IPL auction which fetched them admirable dividends in the end.

Mohammad Kaif was Rajasthan Royals most expensive player who came for $675,000, while captain-cum-coach Shane Warne was bought for $450,000.

Shane Watson, one of the most valuable players for Rajasthan Royals, came at $125,000, while tournament's highest wicket-taker Tanvir was bought for just $100,000.

Others like Graeme Smith and Yusuf Pathan were bought for $475,000 each.

According to industry analysts, Rajasthan Royals is expected to earn around Rs 15 crore from local sponsorships and Rs 5-10 crore from gate ticket sales in the first IPL season itself.

According to Fraser Castellino, CEO of Emerging Media, "We will try to build on local loyalties and CSR initiatives like community programmes by the cricketers, supporting local charities, and even setting up talent academies, in an attempt to keep the brand alive even after the first IPL season is over."

The other team, Shah Rukh Khan-owned Kolkata Knight Riders, is also expected to make profits in the first IPL year.

Kolkata Knight Riders is projected to make an operating profit of Rs 8-10 crore due to its huge earnings from local sponsorship of around Rs 30 crore, and gate ticket sales of Rs 20 crore.

According to Shah Rukh Khan, "Going forward, we will build on online games and newer merchandising options to keep the Kolkata Knight Riders brand alive even after the IPL season is over."

Rajasthan Royals expenses for the first year include franchise fees of Rs 27 crore, team fee of around Rs 12 crore, advertising fee of close to Rs 8 crore, and administration fee of another Rs 5 crore.

Kolkata Knight Riders expenses for the first year include franchise fee of Rs 31 crore, team fee of close to Rs 25 crore, advertising fee of around Rs 20 crore, and administration fee of close to Rs 6 crore.

All teams get Rs 32 crore from Set Max and DLF.

Arrow Other Stories     
- Sensex makes remarkable recovery, regains 17K
- S C Kalia takes over as Union Bank ED
- PNB may acquire majority stake in Kazakh bank
- Maoist hindering land acquisition for Tata steel project: Raman
- Koda says he will report to ED only after Jharkhand polls
More  
  Read Business news in 
  Get financial advisory and solutions for your projects
  Holidays starting at a delightful EMI of Rs 3481
  Switch on and say hello to Monday morning !
  Your dream home can now be a reality.
  Visit Fortis for a preventive health check-up & get a 20% discount.
  Follow the ups and downs of your investments. Try our new Portfolio Tracker
  Kolkata Dock \ Freight contract for the British Gurkhas Nepal
  Find how Midsize Businesses use ERP to gain competitive advantage
  Trading in Forex is now as easy as 1-2-3
  Discover an economical and cost effective way to market your products and services
  Giftwithlove.com: Same day delivery of Flowers and Cakes to India
  Download the E-book on the Future of Business Intelligence
  Learn Best Practices for improving customer satisfaction
  Know your customers better... download the free e-book on CRM
   Discussion Board / User Comments    
Display Name  Email-Id  
Post your comment
Most Popular
Read
E-Mailed
Commented
   
- Kurbaan could be Karan Johar's first flop
- CBI arrests one more in Satyam fraud case
- A golden lining seen in silver prices
- Ambani Jr, Brad Pitt join hands for sci-fi film
- Now, Sebi on MNS radar
 
 More  
BS Poll
Cast Your Vote
 
   
 
Should India's defence sector be thrown open to foreign investments?
  Yes  No
Submit

  Hot Searches  
 
Amitabh Bachchan | N Chandrasekaran | Swine Flu | Mukesh Ambani | Anil Ambani | TCS | Infosys |  Air India |  Duronto |  Pranab Mukherjee | Sonia Gandhi | Congress | Rahul Gandhi |  Bigg Boss |  New Pension Scheme |  Service tax |  Excise duty |  Sebi | Tech Mahindra |  Ramalinga Raju |  Satyam |  Reliance  |  RBI |  GDP |  Gold |  Ratan Tata |  ICICI |  |  B-School | DLF  Sensex |  Tax calculator | Home Loan  | Bollywood | Personal Finance |  inflation | oil prices |  World Bank | Reliance Infratel |  HDFC |  Barack Obama  
 
  Member Area Write to the Editor RSS Archives Advanced Search
  Subscribe to BS print product BS e-paper Newsletter Portfolio Tracker
  BS Products BS Hindi BS Motoring
FOR HOT PRODUCTS
BS Bazaar.com
Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion
Life & Leisure | Management & Marketing | Tech World
About Us | Partner With Us | Code of Conduct | Careers | Advertise with us| Terms & Conditions | Disclaimer | Site Map | Contact Us | Feedback