Business Standard
Saturday, Nov 21, 2009
 
drived banner
drived banner
  Advanced Search
Feedback | RSS
Content Guide
Follow us on  
||||||||Tech World| 
 Section Home | News Now | Features & Analysis | IT/ITES | Telecom | Hardware | Columnists | Gadgets & Gizmos
Home > ICE World Live Markets | Smart Portfolios II
  Search:
iPhone to be costliest in India on lack of subsidy
Rajesh S Kurup / Mumbai July 07, 2008, 0:03 IST

The much-awaited 3G iPhone is likely to cost a fortune in India, unlike in global markets, with Indian service providers unlikely to subsidise the gadget, like AT&T in the US and O2 in Germany.

Moreover, a fear of unlocking (cracking) and a likely flooding of counterfeit iPhones in the market are also likely to keep Bharti Airtel and Vodafone-Essar -- the two service providers – from subsidising the handset.

According to industry sources, prices of the latest iPhone (Version 2.0) would be at least double the amount of that in the US. The 8-gb version of the gizmo is likely to be priced between Rs 16,000 and 18,000, while the 16-gb would cost around Rs 24,000 to Rs 28,000 in the country.

Prices in India would also be higher by around $25-30 (Rs 1,000-1,200) as companies are expected to levy handling and other charges.

This is in contrast with the 8-gb iPhone sold at $199 (Rs 8,000) and the 16-gb priced at $299 (Rs 11,960) by AT&T in the US. The phone is given free by O2 in the UK, while T-Mobile prices it at a meagre 1 euro (Rs 67.92) in Germany.

AT&T, O2 and T-Mobile are bundling iPhones with their services, resulting in cheaper pricing of handsets to consumers.

The companies have admitted of subsidising -- the extent of the subsdy is under wraps -- with AT&T saying that it may take a hit in revenues for the next two years.

However, industry sources said without subsides the iPhone would cost around $400, double the price offered by AT&T in the US.

According to sources, Airtel and Vodafone are unlikely to subsidise them as bundling is not a "successful formula" in the country and penalty clauses are not strictly adhered to leading to lengthy court battles.

In the US, buyers have to sign a service contract for two years with AT&T and the phone has to be activated within 30 days. To discontinue the service, either the phone has to be surrendered or a cancellation fee of $175 (Rs 7,000) has to be paid.

When contacted, a Bharti Airtel spokesperson said: "We have plans of bringing in the iPhone before the close of the year, though a specific launch date is yet to be announced. It is too premature to comment on pricing details."

While Vodafone-Essar did not respond to queries, an Apple spokesperson based out of Singapore said: "Apple does not comment on speculation."

Arrow Other Stories     
- Sensex makes remarkable recovery, regains 17K
- S C Kalia takes over as Union Bank ED
- PNB may acquire majority stake in Kazakh bank
- Maoist hindering land acquisition for Tata steel project: Raman
- Koda says he will report to ED only after Jharkhand polls
More  
  Read Business news in 
  Get financial advisory and solutions for your projects
  Holidays starting at a delightful EMI of Rs 3481
  Switch on and say hello to Monday morning !
  Your dream home can now be a reality.
  Visit Fortis for a preventive health check-up & get a 20% discount.
  Follow the ups and downs of your investments. Try our new Portfolio Tracker
  Kolkata Dock \ Freight contract for the British Gurkhas Nepal
  Find how Midsize Businesses use ERP to gain competitive advantage
  Trading in Forex is now as easy as 1-2-3
  Discover an economical and cost effective way to market your products and services
  Giftwithlove.com: Same day delivery of Flowers and Cakes to India
  Download the E-book on the Future of Business Intelligence
  Learn Best Practices for improving customer satisfaction
  Know your customers better... download the free e-book on CRM
   Discussion Board / User Comments    
Display Name  Email-Id  
Post your comment
J
I am a broker for the Apple iphones from the US (Distributor) We handle thousands of orders internationally.(16GB & 8GB 3G) Prices quoted on blogs and media sites do not reflect the true nature of the prices. The $299 and $399 prices do not include upgrades, do not include buyout price and do not reflect overall contract prices.Expect to pay in excess of $800 USD to purchase outright (unlocked)unless you buy in quantity (wholesale) jatwater@bigpond.com AtwaterBusinessNetworks
Reply
MrsSen
Indian operators are not able to subsidise handsets for their customers - unlike their Western counterparts - because postpaid consumers in India are not in a legally binding time-bound contract with the TelCo. Whereas Western TelCos are able to subsidise because the consumer "commits" to a guaranteed revenue stream for 18 or 24months, whereas all Indian consumers do is hand a 30-day notice to leave service; thus making the subsidy proposition a commercially unviable option for Indian TelCos.
Reply
lbhat
I was expecting this. The iPhone is unlikely to get a halo around it, like in the US. The usage is likely to be limited to gadget freaks and top end professionals. Even among them, the Mac GUI is so unfamiliar that they are likely to stick to their Windows Mobile gadgets or Blackberries. In contrast, the pre-booking demand in the UK is so high that O2's website crashed within an hour of opening the bookings. The pricing is mouth watering there. As an Apple fan and user I am disappointed.
Reply
vinsatish
I think the iphone with a price range of 16000 to 28000 is a very expensive proposition and there will only be few buyers. Also I think the rental plans for iphone will also be more than the standard ones. With such a price and low usage of high end applications on the iphone i think there will be few takers. It remains to be seen as companies have not yet announced the pricing details. I think in a globalized world we should not such price disparity which will really turn away consumers.
Reply
Most Popular
Read
E-Mailed
Commented
   
- Bharti Airtel slashes roaming rates by 60%
- Govt may allow private sector investment in education
- Network18 lays off 200 staffers
- Suzlon Energy's three promoters pledge 2.8 cr shares
- Patni may host all IT services on 'cloud'
 
 More  
BS Poll
Cast Your Vote
 
   
 
Should India's defence sector be thrown open to foreign investments?
  Yes  No
Submit

  Hot Searches  
 
Amitabh Bachchan | N Chandrasekaran | Swine Flu | Mukesh Ambani | Anil Ambani | TCS | Infosys |  Air India |  Duronto |  Pranab Mukherjee | Sonia Gandhi | Congress | Rahul Gandhi |  Bigg Boss |  New Pension Scheme |  Service tax |  Excise duty |  Sebi | Tech Mahindra |  Ramalinga Raju |  Satyam |  Reliance  |  RBI |  GDP |  Gold |  Ratan Tata |  ICICI |  |  B-School | DLF  Sensex |  Tax calculator | Home Loan  | Bollywood | Personal Finance |  inflation | oil prices |  World Bank | Reliance Infratel |  HDFC |  Barack Obama  
 
  Member Area Write to the Editor RSS Archives Advanced Search
  Subscribe to BS print product BS e-paper Newsletter Portfolio Tracker
  BS Products BS Hindi BS Motoring
FOR HOT PRODUCTS
BS Bazaar.com
Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion
Life & Leisure | Management & Marketing | Tech World
About Us | Partner With Us | Code of Conduct | Careers | Advertise with us| Terms & Conditions | Disclaimer | Site Map | Contact Us | Feedback