Amway India Enterprises Pvt Ltd, a major direct selling FMCG Company in the country, is planning to open 4 new Brand Experience Centers (BECs) in Western region of the country by the next calendar year 2010.

Also Read   Related Stories News Now - North East industry to get excise duty breather - Marico net surges 32% to Rs 62 cr - ITC results bode well for FMCG firms - Jyothy Laboratories profit at Rs 14 cr - Dabur Q2 net up 30.7% - No child's play   Also Read   Related Stories News Now - Sensex up over 100pts - Asian markets trade on a listless note - Dish TV announces pricing of GDR offering - Tata Power completes FCCB allotment - Maruti Suzuki to launch van to replace Versa More

The company has just opened new Brand Experience Centre (BEC) in Nashik, which is spread across 2,300 sq ft. This is company’s 4th centre in the country after Kolkata, Bangalore and Pune. BEC, which offers a virtual tour to experience Amway brands, is integral to Amway’s three-point strategy offering world class products, enhanced consumer reach and growth through innovation.

“We are planning to open 4 new Brand Experience Centres in Western region by the next calendar year 2010. These centres will be located in Mumbai, Thane and Gujrat. Since Amway products are not available on retail shelf, this brand centre will communicate Amway product’s feel, features and values through live demonstrations and unlimited training. BEC is a unique experiential branding initiative to enhance brand visibility and awareness on Amway products, Achinta Banerjie, VP, Amway India (West) told Business Standard.’

Amway India has achieved the turn over of Rs. 966 crore in the first nine months (by September) of the current calendar year 2009 and expects Rs. 1,400 crore by December end. In Maharashtra, the company achieved the sales turn over of Rs. 120 crore between Jan-Sept 2009, against Rs. 95 crore during the same period previous year.

Presently, the company offers 110 products in five categories - Personal Care, Home Care, Nutrition & Wellness, Cosmetics and Gift catalogue. Nutrition & Wellness products contribute 50 per cent of Amway India’s total turn over.

Other Stories      - Sensex up over 100pts - Asian markets trade on a listless note - Dish TV announces pricing of GDR offering - Tata Power completes FCCB allotment - Maruti Suzuki to launch van to replace Versa More

Tags : Amway India Enterprises | FMCG | BEC | Achinta Banerjie |   Read Business news in  Advertisements   Get financial advisory and solutions for your projects   Holidays starting at a delightful EMI of Rs 3481   Switch on and say hello to Monday morning !   Your dream home can now be a reality.   Visit Fortis for a preventive health check-up & get a 20% discount.   Follow the ups and downs of your investments. Try our new Portfolio Tracker   Kolkata Dock \ Freight contract for the British Gurkhas Nepal   Find how Midsize Businesses use ERP to gain competitive advantage   Trading in Forex is now as easy as 1-2-3   Discover an economical and cost effective way to market your products and services   Giftwithlove.com: Same day delivery of Flowers and Cakes to India   Download the E-book on the Future of Business Intelligence   Learn Best Practices for improving customer satisfaction   Know your customers better... download the free e-book on CRM