Shah Rukh Khan understands the business of cricket better than Vijay Mallya.


<tr><td><p class='TableClas'></p><P class='TableClas'><DIV CLASS=rightDiv><script language="JavaScript">
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		<script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
		</script> </DIV><p class='TableClas'>IPL has proved two things. The first is that it is possible to hype up a vacuum by using the media. The second is that no one knows show business like Shah Rukh Khan does. In this cluster of managers, he towers above them all.
</p><p class='TableClas'>Managers talk of unlocking/maximising value, line extension, leveraging brand strength, and other things that can be said in simpler words. Shah Rukh does all that and still achieves 

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