Ssangyong Motor\'s global sales record 10,082 units in January

Ssangyong Motor, part of the Mahindra Group, announced it sold a total of 10,082 units in January 2016 - 6,571 units in domestic sales in South Korea and 3,511 in exports.



“Due to the expiration of consumption tax cut benefit and slow season, sales dropped 2.3% compared to the same month last year,” said a company release.



In the domestic market, Ssangyong's sales were down 3.6% year-on-year affected by expiration of tax cut benefit although the Tivoli still shows an uptrend in sales up 39.4% to 3,222 units over January 2015.



In the overseas market, the company's exports increased 0.2% from the same month last year. Its European exports were up over 40% year-on-year boosted by the Tivoli even though the won dropped the most among emerging market currencies that led to decreased sales.



Meanwhile, Ssangyong introduced the 2016 model year lineup with improved marketability including the Korando Sports (export name: Actyon Sports), Korando C (export name: Korando), Rexton W, and Korando Turismo(export name: Rodius) to expand its sales aggressively.



“We have led the compact SUV market with the Tivoli whose sales soared 39.4% year-on-year in January despite slow season,” said Choi Johng-sik, CEO of Ssangyong Motor. “We will increase our global sales by carrying out aggressive marketing activities, exploring new markets and launching the upgraded models.”

 

Source : BS Motoring