Luxury carmaker BMW India today launched two outlets in Uttar Pradesh at Lucknow and Kanpur to mark its entry in the state.
While the Lucknow dealership is spread over 24,000 sq ft, the Kanpur showroom spans 2,800 sq ft. With these fresh footprints, BMW now has 27 sales outlets in India.
In recent times, all the three leading luxury car brands namely Mercedes, Audi and BMW have launched their outlets either in Lucknow and Kanpur, signifying the expansion of the market in emerging metros.
BMW Group India president Philipp von Sahr told Business Standard that the company would expand its dealership network to cater to the rising demand for luxury cars in India.
“UP is one of the most important markets for BMW and holds great promise in the future. With the launch of Speed Motorwagen outlets in Lucknow and Kanpur, we are committed to set new benchmarks and provide high quality service experience to our customers and prospects in the region,” he said.
The Lucknow dealership comprises ultra-modern showroom integrated with after-sales service facility featuring service bays and spare parts inventory.
The design of both the outlets is based upon Reception at the Car (RATC) and Urban Street Display concept – a signature BMW layout with a consultation lounge, sales and after sales desk close to the display area.
“With our partnership with BMW, we look forward to provide high quality services to our growing clientele in UP,” Speed Motorwagen managing director Divij Narain said.
A team of service engineers had also been trained at BMW’s training centers in Singapore, Malaysia and Germany.
