Creamline Dairy eyes Rs 1,500 cr turnover in 5 yrs

Hyderabad-based Creamline Dairy Products, popularly known by its Jersey brand milk, is targeting a business turnover of Rs 1,500 crore by 2015, said a top company official today.

"The turnover of the company is expected to touch Rs 600 crore during 2011 and we aim to achieve turnover of Rs 1,500 crore in the next five years," Creamline Dairy Products (CDPL) Managing Director K Bhasker Reddy told reporters here.

"Starting from 1,500 litres of milk per day, CDPL, set up in 1986, has grown to process 10 lakh litres per day and is presently handling 6 lakh litres every day. The turnover of the company reached close to Rs 450 crore last year," he said.

 

The company is eyeing an investment of Rs 120 crore in the next three years towards achieving the Rs 1,500 crore turnover by strengthening milk procurement infrastructure, creating mini-dairy farms as well as acquisitions in the Southern states.

CDPL, which has presence in Southern states is now planning to expand its geographical reach across the country and introduce milk and dairy products in aseptic and Tetra packs, he said.

The company, a diversified manufacturer of dairy products deals in milk and milk products under 'Jersey' brand and has six packing stations across South India and a network of over 1.3 lakh farmers covering 5,000 villages, Reddy said.

Its products portfolio  includes Toned Milk, Full Cream milk, Double Toned Milk, Cow Milk, Curd, Butter Milk, Paneer and Ice creams among others.

The company now plans to launch 6-7 new products in the next three years, the managing director added.

CDPL, which is celebrating Silver Jubilee of their incorporation this year, is planning year-long celebrations and will kick off a 45-day consumer engagement programmes from February 25 in Hyderabad.

This will also be taken up in other Southern cities, Reddy said.