Amazon, Flipkart HQs get battle-ready: Draw up sales strategy in war rooms

E-commerce firms are also bringing in various technology interventions that will help them handle the scale of business this season and enhance customer experience

Covid-19 has been an inflexion point for e-tailers. E-commerce companies managed to beat the odds by adopting a flexible approach in terms of transforming their business models and leveraging emerging technologies. They had to constantly align their objectives with evolving customer needs.

With companies hiring thousands of temporary workers, expanding to smaller cities, and launching new products, e-commerce giants gird up to celebrate the peak festival season without Covid restrictions after a three-year time-out.

When the clock strikes 12, online platforms of Amazon, Flipkart, Meesho, and Myntra will explode on Friday. Millions of shoppers are expected to go online to