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Ford goes local in India, aims for bigger slice of competitive market

Global car companies have mostly struggled to woo India's cost-conscious buyers

Reuters  |  New Delhi 

Ford Motor Co made a profit in India for the first time in a decade in the last fiscal year, signalling that a strategy conceived two years ago by the U.S. car manufacturer for one of the world's most competitive car markets is starting to show some success. Under an initiative called the Emerging Market Operating Model (EMOM), Ford cut manufacturing costs by 40 per cent and is developing more vehicles locally as it moves away from its "One Ford" plan, which restricted its ability to be cost-competitive and agile in a fast-growing market, Ford executives and industry ...

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First Published: Tue, November 06 2018. 08:23 IST
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