Forever ropes in actress Ileana D'Cruz as brand embassador

Southern superstar Ileana D'cruz has been signed as the brand ambassador of Ahmedabad-based, Forever Precious Jewellery and Diamonds Limited to endorse its exclusive jewellery line and lend youth and vivacity to the brand .

Forever is one of India's largest jewellery retail chains with 146 outlets across 35 cities in India. On this occasion Jai Begani, MD, Forever Precious Jewellery and Diamonds Limited, said, “Ileana is a perfect match to the brand as ‘Forever’ is an aspirational brand and Ileana is one of the most sought after celebrities in the film industry on Monday. Both Ileana and Forever are constantly evolving to capture the nation’s imagination.

 

The association of Ileana with Forever Jewellery also comes at a time when Forever is rapidly expanding its footprint pan India.”

The signing of Ileana as the face of “Forever’ is a move that will provide a definitive impetus to the company’s strategic plans of expanding its pan India presence.

Forever has already has made it roads and established its brand through its 146 outlets spread across 35 cities. Forever looks forward  to strengthen its presence pan India and aims to become ' 2,500 crore company by the end of fiscal 2012.

“Forever today is a well established reputable and traditional name in the jewellery industry. It is constantly evolving towards the growth and Ileana embodies everything our brand stands for. She lends her panache and style as well as complements the brand. We proudly welcome her to the Forever family," added Begani.