GM opens design studio in Bangalore

GM opens design studio in Bangalore

BS Reporter / Bangalore November 29, 2007

If during 2012 you buy a car with the famed bowtie badge from the stables of General Motors, chances are a good amount of design input may have gone into it at Bangalore. The world largest automobile manufacturer today opened its India Design Lab in Bangalore, which will have 100 professionals involved in styling the car to be fit for that bowtie.

The India Design Lab which will not only work on the cars suited for local conditions, but will also work across the 12 famous brands owned by this global major. "We have 11 such studios across the globe designing our cars and the India centre, to start with, will focus on tweaking to perfection the interiors of our models which will hit the roads during 2012," said Ed Welburn, VP (Global Design), GM.

The mandate for the Indian centre will be to work extensively on small cars that GM is planning for global markets and it will also be a listening post to gather and understand local product design requirements. The India lab will be a centre of expertise for interior trim and component surfacing, and will be enabled further to progress towards developing a full studio capability.

"With help from technologies such as clay milling capability, along with supporting equipment and virtual reality technology, the India studio will contribute to the mid-cycle enhancement of existing models and the advanced design of future products,