Increased store presence by Allen Solly

Looking to increase its turnover to Rs 600 crore this fiscal, Allen Solly, an apparel brand from Aditya Birla Nuvo, is up for a re-branding exercise and has planned to increase its store presence to 150 by this year-end. Of the 150 stores it plans, 45 of them would include the new-concept stores, with changed Logo and interiors of the store, "keeping in mind the brand's strong Nottingham heritage and Casual British lifestyle", Allen Solly Head (Brand) Sooraj Bhatt said. "We are aiming at a 20 per cent growth this fiscal to achieve Rs 600 crore turnover from last fiscal's Rs 500 crore. Turning our existing stores in the new identity is possible only in phases, which we began in February this year with 10 stores," Bhatt told PTI.

 

In the first phase till May, Allen Solly launched 10 stores, and September-October another eight stores.