You are here: Home » Companies » News
Business Standard

Intel launches campaign for driving domestic adoption of PC

As part of this campaign, Intel will create experience zones under its 'My Discoveries' program across 40 cities

Gaurav Laghate  |  Mumbai 

Intel, the technology provider company, has launched a nationwide integrated campaign to increase the relevance and demand of personal computing devices and drive domestic adoption of technology in India.

It is targeting consumers with the message of how a PC can change their life.

This six weeks long campaign has started today from Jaipur and will reach out to consumers in a targeted manner across ten states through a series of interventions in the form of print advertisements, out of home visibility, radio jingles and its on-ground experiential program called ‘My Discoveries’.

Through its on-ground activities and retail marketing programs, Intel said it will continue to educate consumers on why a PC is a transformational device. The campaign will cover forty cities across ten states – Rajasthan, Punjab, Maharashtra, Karnataka, Uttar Pradesh, Gujarat, Tamil Nadu, Kerala, Andhra Pradesh and West Bengal.

“Intel realises the benefits a PC can bring to a consumer to help accentuate a person’s skills and employability, foster growth and nurture creativity; thereby helping bring about a nationwide change”, said Sandeep Aurora, Director – Marketing and Market Development, Intel South Asia.

“In our quest to bring about nationwide awareness for digital literacy, we will continue to scale our efforts under the National Digital Literacy Mission and through this new campaign we will urge consumers to pursue their passions and creativity with the power of an Intel processor powered computer,” Aurora added.

As part of this campaign, Intel will create experience zones under its ‘My Discoveries’ program across 40 cities. The basic premise of the “Intel My Discoveries” campaign is that consumers can make discovery every day if they are empowered by a PC. These experience zones will showcase the interplay between multiple devices and the inspiration an Intel processor powered PC can offer to co-create something delightful to explore the world through the PC.

Intel through its Intel Technology Providers network will also provide people with information on personal computers, their usage and benefits.

“Intel believes that technology can play a huge role in ending the digital divide in India and driving personal growth, be it in developing job skills or providing easy access to quality education, healthcare and critical government services,” Aurora added.

The main premise of this campaign is that in today’s day and age, users want more than just a personal computer. Today personal computing devices are an extension of the users themselves with the internet and compelling content being the center point of the user’s experience.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Tue, May 07 2013. 18:16 IST