Marico buys HairCode brand in Egypt

Marico buys HairCode brand in Egypt

Our Web Bureau / Mumbai December 20, 2006

Marico has entered into a strategic alliance with Cairo-based Pyramids Group for buying its hair care brand HairCode.

According to a release issued by Marico to the BSE today, HairCode is a leading brand in the Egyptian hair care market and its range includes hair creams and hair gels.

"The parties expect that they can grow the brand