McDowell launches 'Signature' in TN market

In keeping with the state government norms, McDowell Co Limited, part of UB Group's spirits division, has invested in its existing plant in the state to serve the market. The company launched its premium whisky brand, Signature, in Tamil Nadu on Thursday.

Addressing a press conference, Philip A B Sargunar, chief operating officer (south) of UB Group spirits division, said: " We expect to sell about 2,500 cases per month by the end of the current year." He, however, refused to divulge the magnitude of the investment made.

"Aimed at the age group of 28-38 years, the Signature brand is available in three variant units. The nip will be retailed at Rs 122, while the pint and the quart will be priced at Rs 246 and Rs 489 respectively. The brand has grown by 33 per cent in 2003-04 to 9.5 million cases," Sargunar said.

The company sold about 35 million cases for the fiscal ended March 31, 2004. Southern India contributes nearly 50 per cent of the company's turnover and Andhra Pradesh ranks first among the southern states.