Reliance Jio's postpaid plans turn up the heat on Airtel and Voda Idea

The impact of any churn due to Jio's new plans is expected to be higher on VIL than Airtel as the former gets an estimated 21 per cent of its revenues while it is 13 per cent of the latter

The stocks of Bharti Airtel (Airtel) and Vodafone Idea (Vi) shed 8-10 per cent each after Reliance Jio (Jio) rolled out a slew of postpaid plans aimed at the lucrative postpaid telecom market. 

Jio on Tuesday announced plans ranging from Rs 399 to Rs 1,499, with higher-priced packs coming with increased data and bundled applications. At the entry-level price point, postpaid packs of Airtel and Vi are at a 25 per cent premium to those launched by Jio. 

Though Jio had postpaid plans before the new plans, it did not get traction, given limited options and lack of bundled applications.