Raymond launches Notting Hill in Kerala

Raymond Apparel Limited (RAL) launched its new new apparel brand for men "� Notting Hill - in Kerala recently.

The new apparel brand for men under the popular price segment will be introduced across the country by September.

Announcing the launch, Shreyas Joshi, president, RAL, said the company would open 400 sale points for the new brand of which 3 would be in Kerala. Kochi and Thiruvananthapuram are the ideal locations for the exclusive outlet in Kerala, he added.

He also said that the popular price segment that falls in the range of Rs 450"�800 for shirts has an all-India market size of Rs 5,361 crore. Of this, shirts alone has a turnover of Rs 2,820 crore.

RAL that has hitherto concentrated mainly on the premium segment has now entered into the popular segment with Notting Hill.

The new brand would range from formal wear to relaxed casual wear and will target young professionals between the age group of 22 years and 30 years.