Tata DOCOMO ad slammed by servants association

The Gharkamgar Molkarni Sanghatna, an association of domestic servants, has objected to a TV ad of Tata DoCoMo, saying it depicted their profession in a bad light.

"We object to a commercial, which shows a maid, who finds a mobile phone while cleaning the house, hiding it inside her blouse. It is insulting," Eknath Mane, convenor of the association said.

The Sanghatna members would hold demonstrations outside the company office at Lalbaug in central Mumbai on September 13 and demand apology for 'insulting' domestic workers, he said.

Mane added that the advertisement seeks to brand the entire community of domestic servants as thieves.

"The company officials are saying the ad has been withdrawn and are treating the development casually," he said.