You are here: Home » Companies » News
Business Standard

Voice shopping is here: Google and Walmart tie up to take on Amazon

Google and Walmart today announced a partnership that will make the retailer's products available on the internet giant's online shopping mall.

Topics
Walmart

Agencies  |  San Francisco 

Alphabet adds to cash pile despite antitrust fine

Google and today announced a partnership that will make the retailer's products available on the internet giant's online shopping mall.

"Starting in late September, we'll be working with Google to offer hundreds of thousands of items for voice shopping via Google Assistant -- the largest number of items currently offered by a retailer through the platform," Marc Lore, Wal- Mart's head of e-commerce, said in a blog post.

Lore, who joined the world's largest retailer after it bought his e-commerce company Jet.com, said Wal-Mart would offer a wider selection than any retailer on the platform.
.

Amazon, whose voice-controlled aide Alexa allows users to shop from the retailer, has the lion's share of the U.S. voice-controlled device industry, with its Echo devices accounting for 72.2 percent of the market in 2016, far ahead of the Google Home gadget's 22 percent, according to research firm eMarketer.
.

Amazon has also dominated Wal-Mart and other brick-and-mortar retailers in online sales.
.

Wal-Mart has begun pushing back aggressively, however, offering discounts to customers who buy online and pick up in-store, and free two-day shipping for purchases of $35 or more. The latter move even forced Amazon, which rarely imitates the competition, to lower its threshold for free shipping.
.

Lore said in the blog post Wal-Mart was also integrating its quick reordering tool into Google's same-day delivery service.
.

"One of the primary-use cases for voice shopping will be the ability to build a basket of previously purchased everyday essentials," he said in an interview.
.

He added that Wal-Mart has bigger plans for voice shopping next year that will involve capitalizing on its 4,700 U.S. stores to "create customer experiences that don't currently exist within voice shopping anywhere else."
.

Customers might be able to use voice shopping to pick up a discounted order in-store or buy fresh groceries across the country, he said.
.

But while both Amazon and Google's voice-controlled speakers are gaining in popularity, people still mainly use them for such basic tasks as placing phone calls or playing music.
.

To boost voice purchases, Amazon has started offering Alexa-only shopping deals.
.

"We're still in early days, but shopping isn't yet one of the big uses of the devices," Victoria Petrock, principal analyst at research firm eMarketer, said on Tuesday.
.

"Obstacles to people using the devices to shop are cost and privacy. A little more than six in 10 people are concerned that these virtual assistants are spying on them."

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, August 23 2017. 11:35 IST
RECOMMENDED FOR YOU
.