How a TV serial watched by 400 mn changed gender beliefs in rural India

To reach 'media-dark' regions of Uttar Pradesh, Bihar and Madhya Pradesh-areas with little TV-a radio adaption was broadcast using six community radios

In Pratapgarh, a village that could be anywhere in the Hindi belt, a young man, Ravi, gets to know that his wife, Seema, is pregnant with a girl child, third time in a row. He wants her to get an abortion because he wants a male child. He forces Seema to accompany him to a doctor who agrees to conduct the abortion though the foetus is past the 20-week deadline for a medical termination of pregnancy. Seema undergoes the abortion but is critical, having lost a lot of blood. She is rescued by her sister Sneha, an idealistic young doctor