BharatMatrimony launches classified portal

BharatMatrimony group, the online matchmakers, has announced the launch of a classified portal called IndiaList.com, targeting the Rs 1800 crore classifieds market in India.

A company release said that IndiaList.com is an online market place for buyers and sellers. From real estate, jobs, automobiles, electronics, computers to health, marriage, food, apparels and household products, the site is a place to advertise listings of every kind.

"There are over 25 potential classifieds categories, which could not have been individually addressed due to their size. We have brought in all those segments under IndiaList.com, which will give the required presence and impetus to maximise our share of the Rs 1800 crore classifieds market," Murugavel Janakiraman, CEO, BharatMatrimony group, said in the release.

"There is a huge potential for internet to deliver classifieds services and it would become the undisputed leader in that space," he added.

Registration on IndiaList.com is free. However, the advertiser needs to be a registered member to post an ad on the site. Each member on the site is provided with a personal management area where they can monitor their responses and activities. Each ad that is posted on the portal needs to be validated which may take about 24 hours. The advertisers will be notified about the acceptance or rejection of their ad through emails.

Besides online matrimony business, BharatMatrimony group has also expanded into other online businesses like jobs (clickjobs.com) and property (IndiaProperty.com). The ISO certified BharatMatrimony.com has over 7.5 million members worldwide.