Strategic tools for the practising manager

KIT

THIS WEEK: FOOD AND GROCERY EXPENDITURE PATTERN

The total annual estimated Indian household expenditure across categories is estimated at Rs 89,287.

In terms of market potential value (MPV), expenditure varies from a high of Rs 1,06,110 in AAA towns and Rs 62,007 in D towns. The MPV is a measure of aggregate purchasing power.

On an average, an urban household spends Rs 32,165 annually on food and grocery, 36 per cent of all household expenditure.

Non-vegetarian items like meat, fish and eggs are consumed in around 61 per cent of all urban households.

Three out of every four urban households consume packaged food products such as jams and biscuits; incidence is significantly higher in bigger towns (AAA: 89 per cent; AA: 91 per cent; and A: 85 per cent) compared to smaller towns (C: 50 per cent; D: 64 per cent).

While milk and milk products are purchased daily (95 per cent), staples and home care products are purchased once a month by majority of urban households (69 and 60 per cent respectively).

Fruits and vegetables are also purchased daily (71 per cent of households).

Selections from management journals
NUGGETS

How do businesses produce extraordinary results? This single question lies at the heart of the mountain of business books, case studies, executive education courses and much more produced every year. And yet the catalogue of failed companies, disappointed entrepreneurs, frustrated leaders and cynical executives grows year by year.

To some extent, this is a fact of life. By definition, we can't all be winners. But there is another story here. There is now a surprising amount of knowledge about what it takes to achieve extraordinary results.

Yet the first principles are not universally or even regularly acknowledged. They may also be regarded by some as anodyne, as common sense, but they do exist, gathering dust under the detritus of business literature, pontification and "best practice".

The starting point on the route to delivering results must be awareness of these first principles, the seven principles of extraordinary result.

Read the complete article at http://www.london.edu/bsr

Achieving extraordinary growth

Stuart Crainer
Business Strategy Review
Volume 17, Issue 2,
Summer 2006