Streamlining outdoor campaigns

Aaren Initiative, the out of home company of Lintas India's Integrated Marketing Action Group, has launched an integrated outdoor planning software called AIPT (Aaren Initiative Planning Tool) and an operations management software called AIMS (Aaren Initiative Media System).

AIPT will rate and rank outdoor sites in eight cities as well as have latest pictures of the site from different angles to facilitate a virtual site-selection process.

AIMS allows an end to end software-based management of clients' outdoor media investments and tracks operational issues like rates, sizes, estimates, invoices and monitoring.

"AIPT is probably the first step that Indian outdoor advertising industry has taken towards professionalising the outdoor planning process," said Ashish Bhasin, director, Integrated Marketing Action Group, Lintas India.

LG Electronics, BPCL, HSBC, BILT andThai Airways have appointed Aaren Initiative as their outdoor partners.