The Strategist Quiz #002

1. The founder of a large Indian business group and icon has come up with the 3-C theory to explain the current consumption-led economic growth in India. Name him.
   
   
2. Name the product that made its debut in 1999 and pioneered a $900-million global surface-cleaning category that did not exist at all. It also became a pop culture icon that was featured in TV talk shows and popular magazine covers.
   
   
3. Name the television channel that is owned by the Congress party in India.
   
   
4. Who owns the largest Internet grocery store in the world?
   
   
5. Which company was first known as the Unadulterated Food Corporation in the 1970s and is now known by a different name?
   
   
6. Deccan Airways, founded in 1945, was India's second domestic airline. The Nizam of Hyderabad owned 71 per cent stake in it. Who owned the rest of the airline?
   
   
7. The "Hello" teaser ads for the iPhone were released by Apple to create a mystique around the product. On which occasion was the first TV spot for the iPhone released?
   
   
8. This medicinal drink was concocted in 1907 by Hakeem Abdul Majeed. It is still found in the shelves of all Indian stores. Its matchless quality, colour, taste and fragrance have retained its brand name even today. Identify the brand.
   
   
9. Which product's code name was the number 98052 and why?
   
   
10. What is common to the names Explorer, Anna Kournikova, Benjamin and Code Red?
    
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Ten all-correct entries will receive a copy of Patrick Lencioni's The Five Temptations of a CEO, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in . All entries must carry the full postal address of the contestant. Last date for receiving entries: 11 July. Previous winners, employees of Business Standard Limited and Wiley India and their families are not eligible to participate.