The Strategist Quiz (#240)

 

1. Identify this American entrepreneur who learnt to program on an Atari 800 at the age of seven. He was caught hacking into a Fortune 500 company at 16 and was recruited by the CIA to work for them. He became the founding president of an internet company at 24 and wanted to make a hedgehog the company’s mascot. 
    
2. What is common to these banks: ICICI Bank, Standard Chartered Bank, DBS of Singapore, Bank of China and China Construction Bank Corporation? 
    
3. Who is said to have coined a term that describes young marketing professionals who don’t look like their peers but set themselves apart from the rest, make observations and predictions in changes of new or existing cultural trends amongst the youth? 
    
4. In 1950s an announcement made by T T Krishnamachari, the then finance Minister inspired Jivraj Mehta CM of Gujarat, Vikram Sarabhai and businessmen Kasturbhai Lalbhai. What shape did their inspiration finally take? 
    
5. Which businessman described himself as “The Idiot Inventor”? 
    
6. This idea of a computer science engineer and hardware expert was turned down by several companies, saying that its hefty price tag would deter customers till Apple found interest in it. This person wanted to build the “Dell of consumer electronics”. Name him and the product he invented. 
    
7. On whom is a book on Leadership titled “Leading Without Licence” written? 
    
8. This brand’s campaign on Facebook promised their product for free if the participant deleted 10 friends from his list. It lasted for 10 days but its viral buzz lasted for some time and the word related to this act was elected as the word of the year 2009 by Oxford dictionary. Name the brand and mention the word. 
    
9. Initially this person used to assist the state of Georgia (USA) in prosecuting salesmen of fake chemicals, later on he went on to establish one the most famous global brands. Name him and the brand. 
    
10. What do the three visuals represent? These items were in the news recently. 
    

Ten all-correct entries will receive a copy of Len Merson’s The Instant Productivity Toolkit published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: February 14, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.