The Strategist Quiz Answers

1. Patak's of the UK, which is now a subsidiary of Associated British Foods. On October 16, 2006, children from schools around the UK headed to London to take part in a world record attempt to create the largest ever rangoli pattern. Patak's giant rangoli pattern measured 896.5 sq m when complete.
   
   
2. Mysore Sandal, the sandalwood soap brand from Karnataka Soaps and Detergents, plans to launch 'Mysore Sandal Platinum', a super premium soap category priced at Rs 200.
   
   
3. Building Brandwidth by Sergio Zyman and Scott Miller. SO stands for Soft Opposition; HO for Hard Opposition; HAS for Hard Support; and SOS for Soft Support.
   
   
4. The consulting arm of PricewaterhouseCoopers. It changed its name in June 2002 and was taken over by IBM in October the same year.
   
   
5. The Walchand Group
   
   
6. Wharton Business School
   
   
7. Warren Buffett
   
   
8. Cigarettes. The beggars had the idea of rolling the tobacco salvaged from cigar butts inside a small cylinder of paper.
   
   
9. Agflation
   
   
10. They were all brand names created by Lexicon Branding, a Sausalito, California-based branding company.

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There were no all-correct entries this week

the strategist would like to thank all those who participated. Please look out for the contest next week.