Changing facets of digital media & entertainment was the centre of conversations at the What's Next Media 2019, a confluence curated by Pearl Academy's School of Media at Waterstones Hotel recently in Andheri, Mumbai.
The event witnessed prominent media and entertainment industry stalwarts and next-generation media professionals sharing trends and their thoughts. The conversations during the confluence focused on three themes including the future of entertainment content in the digital age, new business models in digital entertainment and bridging skill gaps and talent grooming for the digital age. The session on the future of entertainment content in the digital age delved into the evolution of modern entertainment channels across India and the onset of mobile and multiple screens; the segment on New business models in digital entertainment brought out the need for sustainable forms of revenue beyond to keep the new age consumer interested and engrossed in a digitally distracted era.
The need to explore newer business models including content marketing, pay per click, engagement economics, events revenue and crowd-funding emerged as the need of the hour in association with India's ever-evolving and fast-changing media environment. The last segment on bridging skill gaps and talent grooming for the digital age analyzed India's transforming media ecosystem stressing on the advent of social media, mobile first journalism, viral trends, technological advancements with AR & VR entering the distribution and consumer channels and how each of these have contributed to creating a more evolved, modern media landscape.
"Voice gives power, future lies in the Vernacular and Video gets the maximum reach to the audience and advised Pearl Academy students to focus on multiple skilling to be relevant to the industry at all points of time. It is important to focus on three "V" to be relevant for future - Voice, Vernacular and Video," said Ashish Kulkarni, Big Animation & FICCI Chairman of AVGC Council.
"India is on the cusp of a huge revolution. There are more and more start-ups in the ecosystem now and entertainment is a sector waiting to explode. 21% of media sector has digitalized and the conversation has shifted from why digital to how much digital content," added Sanjeet Saha, Senior VP, Star Group. He advised students to maximize their learning and keep the right attitude.
Experts at the event represented content curation, content creation, production houses and media groups. Rahul Gangwani, Digital Head, Filmfare; Vivek Vasvani, Film Producer and Director; Mayank Shekhar, Mid-Day; Dipanjan Das, CEO, Greycells18 Media Ltd.; Mohit Soni, CEO, Media and Entertainment Skills Council and influential personalities from organizations like Viacom18, Shamiana Short Film Movement, Juggernaut Studio, Star Group and leading media houses were a part of the discourse.
"With an objective to produce futuristic and disruptive media professionals for the digital age, Pearl Academy School of Media has continuously engaged with industry professionals. This confluence is an initiative towards the same. The suggestions, trends, facts and figures will go a long way in further evolving our pedagogy and content of new media learning at Pearl Academy through their media school," said Prof. Ujjwal K Chowdhury, Dean, School of Media.
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