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Helo becomes team sponsor of Indian Wheelchair Cricket

IANS  |  New Delhi 

Helo, India's social media platform, has announced its partnership with the Indian Wheelchair Association as the team sponsor for Team during the Asia Cup 2019, which is scheduled from May 15 in This association makes the first to host and promote Indian Wheelchair on its platform.

As part of the association, will now be the official digital media partner for the team during the tournament. lovers can follow the latest updates on Indian team players, upcoming matches and behind-the-scenes activities, as seen and heard first on In preparation for the tournament, more than 200 Wheelchair Cricket players have joined Helo as part of this campaign to connect with their local communities across

"Bringing communities together and empowering them through content lies at the core of Helo's cultural ethos. We are delighted to support the (WCA) as we believe that this partnership is in line with our ongoing mission of connecting our users with the wider community," said Helo's of Content Operations Shyamanga Barooah.

The is affiliated to the and has 16 state teams under it. The players are 70-90 per cent physically challenged and will do batting, bowling, fielding and running on wheelchairs only.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, May 15 2019. 14:58 IST