According to Counterpoint's 'Market Monitor' report, online channel shipments grew 17 per cent year-on-year (YoY) in Q1 driven by new launches, sales events and lucrative offers.
However, smartphone shipments in the offline segment declined by 4 per cent.
"Price cuts of popular devices and more launches drove online channel shipments to the highest ever level in Q1 2019. Xiaomi's Redmi 6A, Note 6 and 7 series, Samsung's online exclusive M series, Realme 3, HONOR 10 Lite and ASUS Zenfone Max Pro series were the major contributors for the growth," Anshika Jain, Research Analyst, Counterpoint Research, said in a statement.
Samsung, Xiaomi, Huawei and OnePlus drove Amazon's growth.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)