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Small towns emerge big on Zomato food platform

IANS  |  Hyderabad 

People at times up at their favourite eateries, but what about an unending of delivery boys?

At the in Hyderabad, which receives nearly 2,000 orders a day, delivery personnel can be seen forming long queues almost daily, waiting for their turn to pick up orders.

The is famous for its Biryani preparations not just in but all over the world.

And what's the reason behind these long queues of delivery personnel? The answer lies in the annual report of that states small towns are going big in ordering on the platform.

While Ooty has registered the highest average transaction value, Manipal has the highest delivery frequencies among all cities on

In Alwar, someone requested 292 deliveries from 48 different restaurants, while in Jaipur, a delivery worth Rs 1.84 lakh was made in 415 boxes.

"We now operate the service in over 200 cities in India, up from 15 cities in FY18, and made nearly 33 million deliveries in March 2019," the report said.

"We earlier thought will only be a niche market in Tier 1 cities. But then, we decided to test a small town with a only 150k people. Now, we have set our eyes on launching in 1,000 cities in India," the report said.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 11 2019. 17:18 IST