The Delhi State Consumer Disputes Redressal Commission's (DSCDRC) decision to fine mobile phone firm Vodafone Rs 50 lakh for offering prizes of gold coins and a Maruti SX4 as part of a promotional scheme is something all marketers in the country would do well to pay attention to.

<tr><td><p class='TableClas'></p><P class='TableClas'><DIV CLASS=rightDiv><script language="JavaScript">
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		</script> </DIV><p class='TableClas'>Vodafone will presumably challenge the judgement, but what is important is the implication of the consumer protection law as interpreted by the DSCDRC. Essentially, the law appears to be outlawing any promotional schemes which seek to increase the company&#39;s business 

P>The Delhi State Consumer Disputes Redressal Commission's (DSCDRC) decision to fine mobile phone firm Vodafone Rs 50 lakh for offering prizes of gold coins and a Maruti SX4 as part of a promotional scheme is something all marketers in the country would do well to pay attention to.

Editorial: Marketers beware

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