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Herbs need good marketing

Annual trade in herbal medicinal products is estimated at Rs 8,000-9,000 crore in the home market and around Rs 1,000 crore in the export bazaar

Topics
Herbs | World Health Organization | Ayush Ministry

Surinder Sud 



Surinder Sud

The commercial cultivation of herbs, including medicinal and aromatic plants, is emerging as a lucrative branch of Indian agriculture. Typically, herbs, especially the economically useful parts of these plants, such as roots, leaves, flowers, or seeds, are collected from the wild for supplying the traditional health care sector and the pharmaceutical and cosmetic industries. However, most of the natural habitats of these plants have now got heavily depleted due to excessive and reckless exploitation. They cannot meet the rapidly growing demand of the domestic and export markets and, therefore, need to be augmented through their commercial farming.

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First Published: Sun, May 16 2021. 23:00 IST

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