The 25th Annual MAA Worldwide Globes 2010 held in Washington DC, USA saw Mudra Max (Integrated Engagement & Experience) sweeping maximum awards amongst the Indian agencies. The MAA GLOBES recognizing the 'Best of the Best in Promotion Marketing Award Programs' witnessed Mudra Max bagging a total of 4 out of the nine awards won in all by the Indian agencies.
Mudra Max bagged a Globe in the Best Activity Generating Brand Volume category for its work for 7UP: The Lemon Army. This campaign reached out to nearly 40,000 people and attracted almost 350 amateur cricket teams, which participated to win the chance of playing with the Chennai Super Kings during the Indian Premier League.
The agency won a silver for the ‘Mumbai Smiles’ campaign - the world’s largest oral care marathon - in the Best Trade Marketing, Retail Specific or Channel Specific campaign category. This campaign is also recognized for setting a world record - verified by the Guinness Book of Records.
In addition to this, Mudra Max won two Orders of Merit; one for the Best Sponsorship or Tie-in campaign category for ‘The Film God Speaks on India’s Biggest Religion’. This promotion saw Bollywood superstar Amitabh Bachchan giving live cricket commentary as the popular character, Auro (from the movie PAA) during the India-Sri Lanka T20 match.
The second Order of Merit was won for ‘Aircel - History in the making’ in the Best Small Budget campaign category.
Commenting on the wins, Anurag Gupta, Chief Strategy Office, Mudra Max says, “These wins take our tally to 77 awards this year. We hope that we will reach the magical number of 100 by the time we finish the year. Globes are always special because you compete with the best in the world and I am happy that we have contributed significantly in giving India some reason to cheer!
Pratap Bose, CEO, Mudra Max adds, ““I am absolutely delighted that we have won big for India. These wins vindicate that at a worldwide level Mudra Max competes with the very best as an experiential and engagement agency “.
Mudra Max
Mudra Max (Integrated Engagement & Experience), provides multi-speciality expertise to help buildbrands in the age of convergence. Mudra Max consists of 16 strategic business units that provide clients seamless solutions across a wide array of media touchpoints.
Mudra Max’s strategic units include: Connext (Business solutions through media), RADAR (Connecting Brands & Consumers through media), Primesite (Out-Of-Home Solutions), Prime Consult (Outdoor Environment Consulting), Prime Retail (Retail & Visual Strategy), Prime Wayfinding (Navigation Solutions),Kidstuff (Promotional Marketing), Celsius (Events Marketing), Multiplier (Trade marketing), StreetSmart (Interactive out-of-home solutions), Terra (Bottom of the Pyramid Marketing), 10 integrated (Sports Marketing), Videotec (Brands + Entertainment), Pratham (Field Force Management), Mudra Concrea (Youth Marketing) and ClearChannel Mudra (Global out-of-home solutions).
Mudra Max’s clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok,Western Union, Times Group, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network,Philips and Wrigleys among others.
