You are here: Home » PTI Stories » National » News
Business Standard

Cholamandalam Investment and Finance inks pact with Mavin

Press Trust of India  |  Chennai 

Cholamandalam Investment and Finance Company, the financial services division of Murugappa group, has partnered with US-based Mavin as part of its plan to tap rural areas through digital technology.

Following the tie-up, Chola would reward users for using the mobile application in making EMI payments, updating KYC documents among others, a company statement said.

"The vision for Digital India has the potential to create a transformational change, with rural India poised for being the biggest beneficiary.. Partnering with Mavin is one such initiative to help our customers in towns to move to digital," Cholamandalam Investment and Finance, Managing Director, Vellayan Subbiah said.

Mavin helps businesses enabling long-term engagement with mobile application and web customers. It simplifies the process of creating a programme that rewards loyal customers.

Mavin's integration with the Chola app will allow it to incentivise customers to use the services offered by the mobile application.

"Since we officially launched Mavin, we have received a great response from consumers and app publishers alike.. Activity-based app rewards not only delight first time users and increase download, but also brand loyalty, increase user retention..," Mavin CEO, Shailesh Nalawadi said.

Cholamandalam Investment and Finance Company has 703 branches and manages assets worth over Rs 35,000 crore, the release added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Tue, May 23 2017. 17:43 IST