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Now get DD merch online to rekindle memories

Press Trust of India  |  New Delhi 

Those who have grown up with can now savour the as the national broadcaster Monday launched thematic merchandise based on its classics such as Days, and on an

The souvenir store was launched on and its current line of merchandise, including T-shirts, coffee mugs and sippers, is based on its iconic programmes, and will have the tagline: "I am in your DNA, I am your Doordarshan".

"has always been the home for Indian television viewers. With modest beginnings in on September 15, 1959, Doordarshan continues to be the channel for and of the citizens of India," an official statement said.

Shows such as Hum Log, Buniyaad, Yeh Jo Hai Zindagi, Days, Ramayan, Mahabharat, and Rangoli, were not only impressive, but also served as inspiration to the young and old generation in the 80s and early 90s, it said.

In order to provide viewers an experience of brand Doordarshan, it was felt that an outlet should be provided which will make the broadcaster's relationship stronger with its viewers and citizens, the statement said.

"This is one of the brilliant initiatives that Doordarshan has undertaken to connect with not only its loyal audience who have stood by DD over the years but also the youth of to continue being part of the public broadcaster's family," A Surya Prakash said at the launch of the souvenir store.

Shashi Shekhar Vempati said connecting with the youth is Doordarshan's vision as they are the torchbearers of India's growth.

DD's souvenir store has been launched on for today's who can now own a piece of which they have loved and embraced over the years, Supriya Sahu, Director General, Doordarshan said.

The was launched on June 21, 2018, at the Doordarshan Bhawan here.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, May 13 2019. 21:21 IST