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Royal Enfield rides into Argentina

Press Trust of India  |  New Delhi 

today said it has forayed into market, the second biggest market in

The company has launched its first flagship store in commencing full operation, including after sales, spares and service.

has appointed as its official dealer-partner for and it will look after all market development and support activities such as marketing and after-sales, for the brand in the country, the company said in a statement.

"The flagship store in fit right into our city-focused global expansion approach. People here are looking for fun, evocative, leisure options that are practical for city-riding as well," said.

The company looks forward to bring the world of pure to that will enable the company to realise competitive potential in the second biggest market in the South American region, he added.

It already has presence in and in the Latin American region with exclusive stores.

The company will sell four models -- Bullet (500cc), the Classic (500cc), the Continental GT (535cc) and the (410cc) -- in Argentina.

Currently, Royal Enfield bikes are sold across more than 50 countries, through 540 plus dealerships and 36 exclusive brand stores in cities such as Milwaukee, London, Paris, Madrid, Barcelona, Melbourne, and

The company sold more than 6.6 lakh units globally in 2016-17, and intends to ramp-up its production capacity to up-to 9 lakh motorcycles by end of 2018, to meet its increasingly rising global demand.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, March 13 2018. 17:20 IST