Tata Motors today launched its next-generation 'Ultra' range of light commercial vehicle (LCV) in Kenya.
Tata Ultra range, which the company addresses as business utility vehicle, can cater to payloads ranging from 4-11 tonnes and engine capacities from 125-180 HP.
"Tata Ultra, launched today, is a result of extensive feedback from customers and an immersive study into the lives of drivers to better understand their expectations, and is thereby designed to fast track their businesses with superior all-round performance," Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors, said in a statement.
As a major player, Tata Motors is committed to shaping the industry in Kenya with latest global technologies, he added.
"Tata Ultra will help us address a larger commercial vehicle base and also enable customers upgrade to a new-age truck with new-age global specification," Naresh Leekha, Regional Head East Africa, Tata Africa Holdings, said.
The Mumbai-headquartered firm has already launched Tata Prima range of trucks in East Africa and South Africa last year.
JLR's lack of scale required it to invest
disproportionately compared to the industry in new technologies that will help meet regulatory requirements and differentiate its products, Mistry said.
"All this has been done without leveraging the balance sheet and retaining adequate liquidity. The result is a stronger company that will reward the shareholders more consistently in the future.
Tata Motors has convened an extraordinary general meeting (EGM) on December 22 to oust Mistry and Nusli Wadia as directors of the company. Mistry, however, continues to be the company's chairman.
Tata Sons holds 26.51 per cent stake in Tata Motors.
