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Apple's newest iPhone could have big screen, big price


By Stephen and Rai

(Reuters) - is expected to blast further past the $1,000 price barrier when it launches new iPhones on Wednesday, but Wall Street is most intrigued by how deep into its larger-than-ever lineup price hikes may go.

Apple is likely to name the top variant as XS Max, according to an Apple products sitemap, spotted by technology website ATH, and reported by other including Verge and Engadget.

The new top model is expected to have a 6.5-inch (16.5-cm) screen with an edge-to-edge display and an display with richer colors, and Wall Street is targeting a price of $1,049 or $1,099 versus the current $999 base price for the X.

A second phone with a 5.8-inch display, would be similar to the X but with an improved processor, and according to the sitemap will be called XS.

The third expected model with a 6.1-inch display, potentially will be called iPhone Xr, has intrigued analysts most. The big display is expected to use lower-cost LCD technology, but look more like last year's iPhone X than the iPhone 8, which itself looked similar to phones going back to 2014's iPhone 6.

Apple did not immediately respond to requests for comment.

Apple's market capitalization has passed $1 trillion and the company needs to sustain revenue growth from its even as global demand for plateau. One way to do that is to get people to buy more expensive phones.

"There's no real game changer on the table," said Hal Eddins, at Apple "It's a matter of getting people to keep moving up."

That fresher profile could help lure price-conscious Apple customers with three- and four-year-old phones into an upgrade, said Eddins. Expectations for Apple's lineup have been fueled by reports from Apple Ming-Chi Kuo, who is based in Taiwan, where many of the contract manufactures that also make Apple products are based.

While some expect a $699 price for the iPhone 9, sees as much as $849, a significant bump for a mid-range device.

"Given the better-than-expected iPhone X demand this summer we doubt Apple is inclined to go for lower price points," Hall wrote in a note to clients.

Rival has a few models that cost nearly as much as Apple models, but the bulk of its lineup, like that of other phone makers, consists of cheaper models.

"Apple has never competed on price," said Josh Blechman, at Exponential ETFs, which holds Apple shares in its exchange traded fund.

In addition to new models, Apple is also expected to unveil a gold-color option for the two new OLED-screened phones, a new version of its wireless Airpods earbuds with wireless charging and a new version of its Apple Watch with a bigger display. It also is expected to release a wireless charging mat that will be able to charge several devices at once.

(Reporting by Rai in Bengaluru and Stephen in San Francisco, additional reporting by Supantha Mukherjee; Editing by Lisa Shumaker, Bernard Orr)

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Wed, September 12 2018. 19:10 IST