(Reuters) - Apple Inc is expected to blast further past the $1,000 price barrier when it launches new iPhones on Wednesday, but Wall Street is most intrigued by how deep into its larger-than-ever lineup price hikes may go.
Apple is likely to name the top variant as XS Max, according to an Apple products sitemap https://airfile.io/IO/sitemap-product.htm, spotted by technology website ATH https://allthings.how/iphone-xs-and-iphone-xs-max-names-confirmed-in-apple-products-sitemap, and reported by other media outlets including Verge and Engadget.
The new top model is expected to have a 6.5-inch (16.5-cm) screen with an edge-to-edge display and an OLED display with richer colors, and Wall Street is targeting a price of $1,049 or $1,099 versus the current $999 base price for the iPhone X.
The third expected model with a 6.1-inch display, potentially will be called iPhone Xr, has intrigued analysts most. The big display is expected to use lower-cost LCD technology, but look more like last year's iPhone X than the iPhone 8, which itself looked similar to phones going back to 2014's iPhone 6.
Apple did not immediately respond to requests for comment.
Apple's market capitalization has passed $1 trillion and the company needs to sustain revenue growth from its signature product even as global demand for smart phones plateau. One way to do that is to get people to buy more expensive phones.
That fresher profile could help lure price-conscious Apple customers with three- and four-year-old phones into an upgrade, said Eddins. Expectations for Apple's lineup have been fueled by reports from Apple analyst Ming-Chi Kuo, who is based in Taiwan, where many of the contract manufactures that also make Apple products are based.
"Given the better-than-expected iPhone X demand this summer we doubt Apple is inclined to go for lower price points," Hall wrote in a note to clients.
Rival Samsung Electronics Co Ltd has a few models that cost nearly as much as Apple models, but the bulk of its lineup, like that of other phone makers, consists of cheaper models.
"Apple has never competed on price," said Josh Blechman, director of capital markets at Exponential ETFs, which holds Apple shares in its exchange traded fund.
In addition to new models, Apple is also expected to unveil a gold-color option for the two new OLED-screened phones, a new version of its wireless Airpods earbuds with wireless charging and a new version of its Apple Watch with a bigger display. It also is expected to release a wireless charging mat that will be able to charge several devices at once.
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