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AT&T to reinvest more ad sales into content, extends free HBO offer


REUTERS - AT&T Inc, which is buying Time Warner Inc, said it plans to reinvest more advertising revenue into content as it goes head-to-head with online streaming services such as Netflix Inc.AT&T also said it would now offer Time Warner's premium cable channel HBO, home to hit shows such as "Game of Thrones" and "Veep", to all customers on unlimited plans at no additional cost. The No. 2 U.S. wireless carrier in April offered free HBO to some customers on unlimited mobile data plans.Time Warner has been struggling to keep viewers glued to its channels as they flock to Netflix and ...

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First Published: Tue, September 12 2017. 20:26 IST