You are here: Home » Reuters » News
Business Standard

Puma caution for 2019 hits shares despite strong quarter

Reuters  |  HERZOGENAURACH, Germany 

HERZOGENAURACH, (Reuters) - German sportswear firm gave a conservative forecast for 2019 on Thursday despite reporting strong quarterly sales helped by demand for its chunky RS-X shoes and sneakers, sending its shares down more than 5 percent.

Fourth-quarter sales rose a currency-adjusted 20 percent to 1.226 billion euros ($1.38 billion), beating consensus for 1.17 billion, while operating profit came in at 38 million euros, shy of forecasts for 39 million.

However, expects a slowdown in 2019, forecasting sales growth of about a currency-adjusted 10 percent and operating profit of between 395 million and 415 million euros. It confirmed an operating margin target of 10 percent by 2021/22.

A year ago, also forecast a sales rise of 10 percent but then upgraded its targets over the course of 2018.

Puma has been growing faster than its bigger German rival and Nike, helped by and partnerships with celebrities like singers and and rap mogul

Quarterly sales jumped a currency-adjusted 39 percent in Asia, shrugging off concerns about cooling demand in China, while they rose 17 percent in the Americas, helped by Puma's launch of its first basketball in 20 years in September.

Puma said it had reacted quickly to the new trend for retro with thick soles, launching the Thunder and RS styles, while shoes worn by Gomez proved a hit with women.

The Puma results come after the sector has been buoyed by strong recent results from rivals, including Nike, and Under reports quarterly figures on March 13.

($1 = 0.8888 euros)

(Reporting by Alexander Huebner, writing by Emma Thomasson; editing by Thomas Seythal and Michelle Martin)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, February 14 2019. 15:42 IST
RECOMMENDED FOR YOU