Plans Jv With Mnc For Ready - To- Server Drinks

Its vice chairman and managing director Ravi Jain said: "We would start off with beer and would look at serving other products as well. We intend to have a strong presence in the upmarket areas of major cities and metros."

The modalities of the partnership is expected to be through in another 6-12 months. The company is likely to hold a majority stake in the venture.

Millenium Alcobev had kicked off operations after four UB group strong beer brands were transferred to it. These brands are : Kalyani Black Label, Flying Horse, SunLager, Bullet and Charger, all of which have strong regional presence.

 

Subsequently it has developed its own flagship brand -- Zingano -- which was recently launched.

While Zingano will have a national presence, the company has primarily targeted Maharashtra, Uttar Pradesh, Andhra Pradesh and Daman markets for the five UB brands. As part of the expansion strategy, it plans to access manufacturing capacities in 15 strategic markets of the country.