You are here: Home » Sports » IPL 2020 » News
Business Standard

Disney+Hotstar VIP partners with Reliance Jio, Airtel ahead of IPL 2020

The partnerships are aimed at making it easier for people to subscribe to the streaming service

Topics
IPL 2020 | disney | Hotstar

IANS  |  New Delhi 

Cricket analyst and former team director of IPL franchise Kolkata Knight Riders Joy Bhattacharya is assured about the salience of the IPL brand
Both Jio and Airtel will offer “exciting” prepaid recharge plans bundled with a 12-months subscription to Disney+ Hotstar VIP, the company said.

As cricket fans around the world prepare to watch the 13th edition of the Indian Premier League (IPL), streaming service Disney+ VIP on Saturday said it has partnered with India's leading telecom companies and Airtel.

The partnerships are aimed at making it easier for people to subscribe to the streaming service.

Both Jio and Airtel will offer "exciting" prepaid recharge plans bundled with a 12-months subscription to Disney+ VIP, the company said.

The two partners will provide the convenience of buying these plans across either millions of Jio and Airtel retail stores using cash in or digital payments.

"Over the past few years, IPL has become the most loved sporting tournament in the country," Uday Shankar, President, The Walt Company APAC and Chairman, Star & India said in a statement.

After several months of the lockdown, we believe that this tournament can be a catalyst in ushering in new optimism and smiles in India, with millions of fans cheering together from all parts of the country."

Starting September 19, all Live matches will be exclusively available to new and existing subscribers of Disney+ VIP and Disney+ Hotstar Premium.

This year Disney+ Hotstar VIP has added new features to the interactive Watch'N Play social feed that allows a virtual community of cricket lovers to share excitement and support while watching the matches Live on the platform.

Cricket lovers will be able to join in the action by expressing themselves using "Hotshots" selfies or a new video feature "Duets" that lets fans create customised videos showcasing their rendition of famous shots.

"Our use of technology in presenting this immersive experience will not only set a global benchmark but also redefine the way we watch and enjoy sports in the coming years," Shankar said.

--IANS

wh/gb/sdr/

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sat, September 05 2020. 19:38 IST