IPL 2022 TV viewership slips further in second week of tournament

Fatigue, marquee teams not performing well among reasons for slide; bids for forthcoming media rights auction may take hit, ad rates steady for now, say experts

Viewership of the Indian Premier League (IPL), among the world's most valued sporting properties, appears to be slipping consistently this year, going by viewership data shared by the media industry. The Broadcast Audience Research Council of India (BARC) tracks television viewership in the country. Data has been sourced from its subscribers.

TV ratings (or TVRs) of the T20 tournament for the second week, that is, between April 2-8, 2022, points to an even sharper drop in viewership versus the first week of the tournament as well as the corresponding period last year. The IPL this year began on March 26.