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IPL 2022 TV viewership slips further in second week of tournament

Fatigue, marquee teams not performing well among reasons for slide; bids for forthcoming media rights auction may take hit, ad rates steady for now, say experts

Topics
Indian Premier League | Television viewership | BARC

Viveat Susan Pinto  |  Mumbai 



Chennai Super Kings players. (ANI Photo)
Chennai Super Kings players. (ANI Photo)

Viewership of the (IPL), among the world's most valued sporting properties, appears to be slipping consistently this year, going by viewership data shared by the media industry. The Broadcast Audience Research Council of India (BARC) tracks in the country. Data has been sourced from its subscribers.

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First Published: Sun, April 17 2022. 14:52 IST